Specialization: course opened to all study programs
Warrantor: doc. PhDr. Martin Bútora
Instructor: representatives of the corporate businesses associated within the American Chamber of Commerce in the Slovak Republic
Lecturing hours (weekly): 2
Credits: 3 ECTS
Date: Tuesday 3.15 - 4.45 PM
Room: A3.12 (new building)
Working language: English
Evaluation: passed/not passed
Aim of the course: The aim of the course is to acquaint students with particularities of the American business culture and the influence of ethics on economic relations. It offers the student a unique chance to benefit from curricula designed to deliver theoretical knowledge as well as practical case study models of management of the major functions in businesses with American business culture. The course also deals with general determinants of the economic system while focusing on the value-added of social and environmental aspects of trade and business. At the same time, it offers the analysis of contemporary global economic and financial implications on the business culture of North American enterprises and corporations. The course will be taught by leading experts of companies associated within the American Chamber of Commerce in the Slovak Republic. Its design offers the students an opportunity to combine their study of the economic and business environment in North America with case studies learning methods taught through business optic.
FINAL ESSAYS - CHANGE - final essays are due December 31, 2011 to be sent to cnas@euba.sk. CNAS has no obligation to accept any essays after this date.
Timetable of the course:
1. Introductory lesson: overview and introduction to methodology, course proceedings, topics, evaluation and required readings + communication and soft skills training (empowered by CNAS)
Introductory Session and course outline to download (.ppt)
American Chamber of Commerce in the Slovak Republic (.ppt)
2. Strategic and financial planning – Theory and corporate model presentation
Group Strategy - Investor Day, HSBC (.pdf)
3. Strategic and financial planning – Case Study
Reading 1 - Have you already heard about SMART method when assessing your goals?
Reading 2 - What are the approaches to strategic planning?
4. Business Ethics and CSR - Theory and corporate model presentation
Business Ethics and CSR - Philip Morris Slovakia (.ppt)
Required background reading:
FRIEDMAN, M.: The social responsibility of business is to increase its profit. The New York Times Magazine. Available from
http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html
GELLERMAN, S. W.: Why ‘Good’ Managers Make Bad Ethical Choices. Harvard Business Review. Available from
Good managers - Bad choices.pdf
Other materials:
PMI website - Tobacco regulation: http://www.pmi.com/eng/tobacco_regulation/pages/tobacco_regulation.aspx
UN Global compact: http://www.unglobalcompact.org/AboutTheGC/TheTenPrinciples/index.html
5. Business Ethics and CSR - Case Study
6. Managing Stakeholder and Governmental Relations – Theory and corporate model presentation
Managing Stakeholders and Gov. Relations - U.S. Steel Košice (.ppt)
Government Relations - USSK Perspective (ppt)
7. Managing Stakeholder and Governmental Relations – Case Study
8. Marketing and PR – Theory and corporate model presentation
Reading Assignment and Presentation - Class 1 (.rar)
9. Marketing and PR – Case Study
Task Assignment - Class 2 (.rar)
10. Managing HR – Theory and corporate model presentation
Culture, Leadership and Talent Management(.pdf)
11. Managing HR – Case Study
12. Wrap-up Lecture: evaluation of the course, concluding remarks, extra information/suggested further readings, students bring and hand-in their printed-out essays, final consultation for students / Possible Extras: Further soft skills trainings, job or internship offer presentations
