Specialization: course opened to all study programs
Warrantor: doc. PhDr. Martin Bútora
Instructor: Ronald Peck, PhD.
Lecturing hours (weekly): 2
Credits: 3 ECTS
Date: BLOCK FORMAT between March, 11 - April 8, 2011 (every Friday from 9.15 am - 12.30 pm)
Room: C1.09
Working language: English
Evaluation: passed/not passed
Aim of the course: The course offers a practical and rigorous insight into the relationship between political decision-making determinants, communication, media environment and campaigning in the US context. At the same time the course is expected to provide the students with information on political marketing techniques and different forms of promotional activity undertaken to gain power or influence in the political process, including lobbying, media campaigns, branding, direct marketing, electoral campaigns and online activities.
Preliminary timetable of the course:
1) Introductory session
2) Consultant, campaigner, campaigning journalist, blogger, citizen journalist – Who is Who?
3) Marketing techniques, lobbying, media campaigns, branding, direct marketing, electoral campaigns, online activities – What is What?
4) The impact of freedom of information legislation in the US
5) Role of media in politics and its relation to public opinion
6) Mainstream, alternative and “new” media in the process of political communication
7) Unsuccessful case study
8) Successful case study
9) The role of PR in government
10) Political decision-making determinants of campaigns. Campaign management. Political campaign worker’s profile.
11) NGOs and the communication with public
12) Review session
13) Debrief and evaluation session
