University of Economics in Bratislava

 

Specialization: course opened to all study programs
Warrantor: doc. PhDr. Martin Bútora
Instructor: Costas Panagopoulos (March 9 - 16); Joel Moses (March 30 - May 4)
Lecturing hours (weekly): 2
Credits: 3 ECTS

Date: BLOCK FORMAT on Fridays in the following dates and times:

March 9, 2012: 9.15 am - 12.30 am

March 16, 2012: 9.15 am - 12.30 am

March 30, 2012: 9.15 am – 12.30 am

April 13, 2012: 9.15 am - 12.30 am

April 20, 2012: 9.15 am - 12.30 am

April 27, 2012: 9.15 am – 10.45 am

May 4, 2012: 9.15 am - 10.45 am

 

Room: March 30 - May 4 (room C1.09)
Working language: English
Evaluation: passed/not passed

Aim of the course: The course offers a practical and rigorous insight into the relationship between political decision-making determinants, communication, media environment and campaigning in the US context. At the same time the course is expected to provide the students with information on political marketing techniques and different forms of promotional activity undertaken to gain power or influence in the political process, including lobbying, media campaigns, branding, direct marketing, electoral campaigns and online activities.

 

Sylabus, description and reading assignments to download (.pdf)

 

Reading Assignments:

Class 1 - March 9

Reading A - Survey Crosstabs SU11 (.pdf)

Reading B - Message Survey SU11 (.pdf)

 

Class 2 - March 16

Reading A

Reading B

Class 4 - April 13

Reading Class 4

Videos to download Week 4 (April 13)