Eleonora Fendeková, Michael Mandat - SYSTEMATIC BRAND MANAGEMENT MODEL FOR VALUE ORIENTED BRAND MANAGEMENT (Model systematického riadenia značky pre hodnotovo orientovaný manažment značky)
Abstract-Abstrakt: Successful companies are able to build up strong brands and differentiate themselves sustainable from the competition through a stringent brand management. The problem posed for the establishment and the management of brands lies in developing a holistic viewing perspective which controls the value contribution of all company divisions to create the most coherent and differentiated image of a brand A further decisive demand on brand management consists of finding models for establishing and managing the brand, as well as implementing differentiation strategies in practice and controlling these actions.
Keywords: brand building, brand development, brand management, brand value, company value, value oriented brand management, brand management model
JEL: M 11, M 12, M 31, M 31
str./p. 7-21
Anetta Čaplánová, Miloš Šujanský - TEORETICKÉ PRÍSTUPY K EKONOMICKÉMU CYKLU – VÝCHODISKO PRE POCHOPENIE SÚČASNÝCH KRÍZOVÝCH PROCESOV
Abstract-Abstrakt: The paper provides an overview of the most influential schools of economic thought since the beginning of 20th century and their views on cyclical fluctuations of market economies, which are frequently accompanied by a financial crisis. It offers the contribution to our understanding of reasons and solutions of global recession and financial crisis, which hit the world economy at the beginning of the third millennium.
Keywords: business cycle theories, financial crisis, Keynesian economics, Neo-Keynesian economics, Post-Keynesian economics, new Keynesian economics, Austrian School, monetarism, new classical macroeconomics, new synthesis
JEL: B 1, E 3
str./p. 22-38
Vieroslava Holková - EURÓPSKE DIMENZIE SPOTREBY A KVALITY ŽIVOTA
Abstract-Abstrakt: The quality of life is a very wide concept, which is being surveyed in various connections. One of them is its measuring in connection to consumption. Consumption expresses the way of using material and spiritual wealth of society when satisfying needs of its members, who differ in terms of consumption interests and aims. In relation to life quality the function of consumption cannot be replaced, because it expresses a material side of fulfilling human needs and desires. In connection to increasing the quality of life it is important that the relation between consumption and the quality of life reaches a functional balance in the meaning of contributing to fulfilling reproductive but mainly developing needs of a man. There are considerable differences among single countries in the EU in level and structure of consumption and so in the level of quality of life. The quality of life in new EU countries is low; it is lagging in every aspect behind that of the developed countries. Reducing the differences among rich and poor Union members must be perceived as an inevitable process, which will probably take place in longer time horizon. This process is affected by present economic crisis and its negative side consequences, different economic potential of the countries and ability to use it, pension reforms, problems with indebtness and keeping budget discipline in countries and so on.
Keywords: quality of life, measuring the quality of life, economic growth, GDP per capita, private household consumption, Human Development Index
JEL: I 18, I 31, I 32, N 30
str./p. 39-52
Katarína Belanová - VIACÚROVŇOVÉ ROZHODOVANIE V OCHRANE ŽIVOTNÉHO PROSTREDIA
Abstract-Abstrakt: The ongoing processes of globalisation and European integration have shifted authority away from the national state up to the European level and down to sub- national levels, with an increasing role of non-state actors. Governance becomes organised through multiple jurisdictions and can no longer be understood as a central state monopoly. This poses a challenging question as to how traditional institutional systems concentrated around a central state can adapt to new roles, where direct control over decision making is shrinking but demand for co-ordination of the complex social arena is expanding. Key issues here relate to ensuring democratic decision making in the process of transformation from traditional governments to governance.
Keywords: globalisation, environmental policy, governance.
JEL: Q 56, Q 48
str./p. 92-101
Ladislav Unčovský - NIEKTORÍ EKONÓMI NA SLOVENSKU PRED ROKOM 1848
Abstract-Abstrakt: The paper deals with the oldest history of economic thought in Slovakia by the year 1848 and describes works of authors who worked at higher educational institutions. The core of the paper is a description of a so far unknown economic works by J. Szentiványi, Professor of Trnava University. The criticism of Senec college and other colleges is analysed in the next part. The second chapter deals with works of Berzeviczy, Škrlec, Podmaniczký, and Baluďanský. The third chapter focuses on authors dealing with the issues of agriculture: Tešedík, Feješ, and almost an unknown author Liczey. The fourth chapter dealing with the opinions of trade and finance analyses P. Sponer´s paper on foreign trade and K. Paltauf´s article on finance.
Keywords: trade, finance, history of economic thought, agriculture, foreign trade.
JEL: A 2, B 3, N 53
str./p. 102-126
Božena Chovancová, Viera Malacká - AKCIOVÉ TRHY VERZUS REÁLNA EKONOMIKA1
Abstract-Abstrakt:
Current global economic crisis has brought with it new changes to the function of the securities market, especially in terms of its impact on the real-life economy. The common long-term positive correlation between the securities market and the economy were thus negatively influenced, particularly during the last two decades. It is connected predominantly with the extensive changes in the structure of the American economy and its clear orientation towards consumption. In the structure of the American securities indexes this results in the higher ratio of financial sector with a great volume of fictitious securities and in fact, generally it strengthens the virtualization of the economy. The current trend in securities market proves a complete disengagement from the real economy, and its eminent growth is largely connected with revitalization of the financial sector. The future problem will continue to be the orientation to the loan market expansion and will result in the growth of debts, which will influence all levels of the economy.
Keywords: structure of GDP, development of stock market, share index, government debt, housing debt, credit card
JEL: G 15, G 28
str./p. 53-64
Natalia Ketova, Victor Ovcinnikov - TRANSITION TO INNOVATIVE MODEL OF DEVELOPMENT OF RUSSIAN ECONOMY IN THE PROCESS OF ITS MODERNISATION
Abstract-Abstrakt: The article presents the basic imperatives – indicators of innovative models of development of the Russian economy in the long term outlook and reflects the directions and priorities for the modernisation required by these indicators by the year 2020. The institutional and economic conditions accelerating the technological modernisation of basic sectors in the Russian economy are identified on the basis of the Federal goal-oriented programme. This programme reflects the opportunities of country’s economy opportunities for transition to the innovation model for the development of pharmaceutical and medical industries.
Keywords: innovation, modernization, the innovative model of development, competitiveness, energy-savings strategies, the high medical technologies, innovative pharmaceutics.
JEL: O 31
str./p. 65-73
Milan Terek, Nguyen Dinh He - MOŽNOSTI VYUŽITIA NIEKTORÝCH NETRADIČNÝCH CHARAKTERISTÍK V ANALÝZE MIEZD
Abstract-Abstrakt: The paper deals with an analysis of how to use certain measures of location, based on analysis of outliers. Contaminants, extreme values and outliers are characterised. Trimming mean and M-estimators are described. Then the possibilities of detecting outliers are analysed. Computing of one-step M-Estimator and modified one-step M-Estimator of location is described. Further, the trimmed mean and M-estimators of location are compared. Finally, some non-traditional measures of location in the analysis of salaries are described.
Keywords: outliers, trimmed mean, M-Estimator, analysis of salaries.
JEL: C 13
str./p. 74-91
RECENZIE/REVIEWS
MENBERE T. Workie a kol.: Vývoj a perspektívy svetovej ekonomiky. Ozdravenie svetovej ekonomiky: realita alebo mýtus? Bratislava: EÚ SAV, 2010. 312 s. ISBN 978-80-7144-178-6
JEL: Y 30
str./p. 127-130
